System design, unblocking teams, shipping production outcomes
Own system design, team unblocking, and production outcomes across commerce, FinTech, and AI platforms.
Recent contexts
- Rich Cookies USA
- GENIUS Shop
- Qinsights Qatar
- Revenued
Nitin Rachabathuni — senior full-stack engineer and MVP in 2 days specialist. Ships production-grade prototypes in 48 hours with architecture, APIs, auth, SEO, AEO, GEO (JSON-LD, llms.txt), and clean handoff. 11+ years, 50+ apps. commercetools, FinTech, LangGraph AI agents. Based in Hyderabad, India — remote worldwide. Contact: nitin.rachabathuni@gmail.com
NitinRachabathuni
Your MVP in 2 days — not a pitch, a promise.
11+ years shipping 50+ apps — from scrappy startups to global enterprises — I've seen every stage, every fire, and every deadline.
I match the role your product actually needs — Lead Engineer, Product Owner, Senior IC, or fractional CTO — from the first line of architecture to a clean, confident handoff.
Building something that matters?Availablejust a call awayLet's ship.
Expertise
MVP in 2 days — then lead, PO, senior IC, or CTO
Your MVP in 2 days is the opening move — production-grade prototype with architecture and handoff. Then I match the hat to the product stage: greenfield builds, social-commerce agents, enterprise Coveo, or FinTech at scale.
Microsoft Certified
Azure Developer Associate
- MVP in 2 days — demo-ready, not slideware
- Headless commerce & commercetools multi-store
- Social commerce, LangGraph & WhatsApp flows
- FinTech — Plaid, Auth0, Kinde OAuth, ISO dashboards
- AEO, JSON-LD, llms.txt & Core Web Vitals
- Datadog, n8n & production observability
- OTT (Viu), Coveo search & Adobe Experience League
2
Day MVP promise
11+
Years engineering
25+
Production projects
50+
Apps & platforms
99.9%
Uptime targets
Frontend & platform
ReactNext.jsTypeScriptNode.js
Commerce & social
commercetoolsShopifySocial CommerceStripe
AI & automation
LangGraphLangChainn8nOpenAI
Cloud & observability
AzureAWSDatadogCoveo
FinTech & identity
PlaidAuth0KindeClerkOAuth
How I engage
I wear different hats depending on what the product needs
Same engineer — different lens. Each engagement gets the role the team actually needs, not a generic job title.
Selected clients
Trusted in production worldwide
Telstra, Mars, Adobe, and global retailers — a sample of enterprise apps and platforms I have shipped and scaled. Many more across telecom, commerce, FinTech, and OTT.
Explore by industry & stack
Every case study below is optimized for how teams search — commercetools, Plaid, LangGraph, Coveo, Shopify, OTT, HealthTech, and government data platforms.
Headless commerce & retail
commercetools · Shopify · Algolia · payments
Kitchen Warehouse commercetoolsMulti-store headless commerce — Algolia, payments, fraud, Kinde customer OAuthJaycar commercetools MigrationElectronics retail — SFCC → commercetools, Contentful CMS, Adyen paymentsRich Cookies Social CommerceSocial commerce — LangGraph agents, WhatsApp, commercetools ordersAmerican Golf commercetoolsGolf retail — commercetools, Frontastic studio, Algolia discoveryCaroma commercetoolsPlumbing retail — composable commerce, search, analyticsEND. ClothingLuxury streetwear — Algolia search, Adyen payments, fraud preventionEthel M Chocolates commercetoolsLuxury D2C — commercetools, Algolia gifting, Stripe checkoutGENIUS ShopMulti-region D2C — commercetools stores, Unzer, localized catalogsHouse of Happy LeafOrganic snacks D2C — Shopify Storefront API, Stripe, RechargeKhan Meat PointeFood express — Shopify, React, mobile-first local commerce
FinTech & platforms
Plaid · Auth0 · Marqeta · gaming
AI agents & automation
LangGraph · LangChain · n8n · Ollama
Juiceit.aiAI platform — document intelligence, agent workflows, enterprise automationWizly AI TwinsAI product — twins, collections, monetized expert knowledgeRich Cookies Social CommerceSocial commerce — LangGraph agents, WhatsApp, commercetools ordersAiAgentRunJSAI agents — LangGraph.js, LangChain, production agent patternsn8n Workflow AutomationWorkflow automation — n8n, LLM hooks, integration hardeningJob Hunt AutomationAI automation — Playwright scraping, Ollama, PostgreSQL pipelines
Enterprise & public sector
Coveo · AEM · government data
Adobe Experience League EngineerEnterprise learning — Coveo search, AEM Edge Delivery, analytics at Adobe scaleQatar National Planning Council Data HubGovernment data — national indicators, Azure, public-sector analytics UXMaersk Training PortalIndustrial training — GraphQL catalog, Contentful, Stripe bookingsSomnowareHealthTech — patient workflows, AEM content, secure cloud deploymentKitchen Warehouse Merchant CenterCommerce analytics — custom apps on commercetools, CSR dashboards
OTT & media
Bitmovin · Firebase · streaming performance
CMS & platforms
Strapi · Contentful · GraphQL
Open source
Storybook · developer tooling
All Projects
2016 — Present
How I deliver
Engineering process
01
Discovery & architecture
Discover
Map business goals, user journeys, and technical constraints. Define architecture, APIs, SEO/AEO strategy, and measurable success criteria before the first PR.
02
Iterative delivery
Build
**MVP in 2 days** when speed wins — otherwise ship iteratively with TypeScript, tests, and performance budgets. From commercetools multi-store launches to LangGraph agent workflows — every layer is observable, SEO/AEO/GEO-aware, and documented.
03
Scale & handoff
Scale
Deploy with CI/CD, monitoring, and Core Web Vitals tuning. Hand off runbooks, JSON-LD, sitemaps, and analytics so the product grows long after launch.
Engineering in the AI Era
Blog