Expertise
I match the hat to the product stage — from greenfield architecture and social-commerce agents to enterprise Coveo integrations and FinTech underwriting at scale.
Microsoft Certified
Azure Developer Associate
11+
Years engineering
25+
Production projects
6+
Active clients
99.9%
Uptime targets
Frontend & platform
Commerce & social
AI & automation
Cloud & observability
FinTech & identity
How I engage
Same engineer — different lens. Each engagement gets the role the team actually needs, not a generic job title.
Architecture & delivery
System design, unblocking teams, shipping production outcomes
Own system design, team unblocking, and production outcomes across commerce, FinTech, and AI platforms.
Recent contexts
Roadmap & outcomes
Scope, KPIs, and releases tied to business goals
Translate business goals into scoped releases — social commerce flows, underwriting UX, agent guardrails, and measurable KPIs.
Recent contexts
Hands-on execution
Deep IC work on integrations, performance & quality
Deep IC work on Next.js, Node.js, and integrations — Coveo, Plaid, commercetools, OTT pipelines, and performance.
Recent contexts
Embed & ship
Fast onboarding, clean PRs, zero hand-holding overhead
High-trust contractor for enterprise and startup teams — fast onboarding, clean PRs, and zero hand-holding overhead.
Recent contexts
Strategy & scale
Stack decisions, observability & AI adoption roadmaps
Stack decisions, hiring support, CI/CD, observability, and AI adoption roadmaps for teams scaling from 0→1 or 1→N.
Recent contexts
Integration & scale
Composable APIs, search layers & multi-tenant commerce design
Design composable stacks — commercetools + Frontastic, Coveo pipelines, Plaid/Auth0 FinTech, OTT performance, and observability baked in from day one.
Recent contexts
Selected clients
Streaming, retail, FinTech, and enterprise learning — logos from live platforms I have shipped and scaled.
Viu
Jaycar
Adobe Experience League
American Golf
Ethel M Chocolates
Revenued
Discovery & architecture
Map business goals, user journeys, and technical constraints. Define architecture, APIs, SEO/AEO strategy, and measurable success criteria before the first PR.
Iterative delivery
Ship iteratively with TypeScript, tests, and performance budgets. From commercetools multi-store launches to LangGraph agent workflows — every layer is observable and documented.
Scale & handoff
Deploy with CI/CD, monitoring, and Core Web Vitals tuning. Hand off runbooks, JSON-LD, sitemaps, and analytics so the product grows long after launch.
